VIP Forum
“You Can’t Plan For a Crisis While You’re Having One”
The 2010 Safety Expo is pleased to present the VIP Forum in conjunction with the Expo event, scheduled for Wednesday, March 31st – “You Can’t Plan For a Crisis While You’re Having One” - Good Crisis Management doesn’t happen by accident. It takes a solid plan, meaningful training and a culture that values the safety of people above all else. And even with all of that in place, things can go very wrong when something bad happens.
This is your opportunity to refresh on your organization’s preparedness for a crisis. In particular, any company’s ill-considered response to the media, to employees, owners, partners and regulators can quickly damage your good reputation.
This session includes a review of the Crisis Response Checklist and an updated look at the Buy Time Statement that will give your organization critical minutes to activate your Crisis Management Plan. The session will also focus on managing the “victim dimension” of a crisis. Companies are ultimately judged on how they handle the victims that a crisis creates.
Finally and perhaps most important, what role will the internet play in your next crisis? The internet has altered the crisis landscape. It has turned tweeters, bloggers, bystanders, and sometimes your own employees into reporters. And it has accelerated the speed at which information now makes its way to global audiences. The biggest concern for most organizations is that their legacy plans have not kept up with this dramatic change. This session addresses specific issues and tools that every company should consider in its crisis planning.
The principals of Rockford Gray, Marv Rockford and Steve Gray, specialize in Crisis Management. With a concentration of clients in construction, Rockford Gray has helped firms prepare for and manage their way through the unimaginable.
The Expo welcomes Marv Rockford and Steve Gray which is sure to be a timely and informative session – we look forward to your presence and participation at the 2010 Safety Expo VIP Forum.
Registration and cost to attend the VIP Forum, Wednesday, March 31st, 2010 will be $50 and includes:
- Cost to attend the Forum
- Continental Breakfast
- Lunch
The Forum is scheduled for Wednesday, March 31st – 8:00 am – 11:00 am – Registration materials for the VIP Forum will be available in early January 2010.
Bios:
Marv Rockford
Co-founder and principal of Rockford Gray, Marv Rockford did just about every job in a television newsroom in career that led to more than 20 years as a television News Director and General Manager. During that time Marv endured a couple crises of his own and directed coverage of more than a few. That experience provides a depth of understanding of how the news media will react when a crisis hits a Rockford Gray client.
Prior to founding Rockford Gray in 2003, Marv was General Manager of KCNC-TV. The station was awarded the highest American broadcast journalism honors including the DuPont, the Peabody, the Iris, the National Headliner Award and was an unprecedented three-winner of the national Edward R. Murrow Award for Overall Excellence.
Marv holds Bachelor’s and Master’s degrees in Broadcast Journalism from Northwestern University. Originally from Chicago, Marv lives in Denver with his wife Renee and their three children.
Steve Gray
Steve Gray’s career includes 12 years of award- winning news reporting and more than 20 years as a media consultant. He has considerable experience developing crisis plans and providing real-time counsel during crisis situations.
Prior to founding Rockford Gray, Steve was CEO of BVP Media, Inc., a full service corporate communications company. Before BVP, Steve worked in Denver, as well as Detroit, St. Louis, Colorado Springs and Washington, N.C. as an anchor and reporter. Steve has received numerous awards including an Emmy for news reporting. He was also one of the lead reporters for the WDIV‑TV, Detroit newscast that won UPI’s “Newscast of the Year” Award.
Steve Gray is a graduate of the Newhouse School of Public Communications at Syracuse University with a Degree in Journalism and Political Science. He also attended the University of Colorado.
Steve Gray’s career includes 12 years of award- winning news reporting and more than 20 years as a media consultant. He has considerable experience developing crisis plans and providing real-time counsel during crisis situations.
Prior to founding Rockford Gray, Steve was CEO of BVP Media, Inc., a full service corporate communications company. Before BVP, Steve worked in Denver, as well as Detroit, St. Louis, Colorado Springs and Washington, N.C. as an anchor and reporter. Steve has received numerous awards including an Emmy for news reporting. He was also one of the lead reporters for the WDIV‑TV, Detroit newscast that won UPI’s “Newscast of the Year” Award.
Steve Gray is a graduate of the Newhouse School of Public Communications at Syracuse University with a Degree in Journalism and Political Science. He also attended the University of Colorado.
